Savvy business owners understand that there is a multitude of opportunities in targeting foreign audiences. After all, native English speakers only make up 4.9% of the global population. But translation strategy is more than producing your content in various languages and sending it out to the world in hopes of attracting new audiences. A plan for prioritizing the languages you target will lead to quicker returns and better efficiency. First, if your research shows that you have a strong demand in specific locales but haven’t yet translated your content for them, then you have some low hanging fruit to pick. But what if you’re launching a new product or you’re already established your in primary foreign markets and aren’t sure where to target next? In this post, we’ll provide the ten best languages for business and why you should consider targeting them for translation. The Most Useful Languages for Business When researching which languages to target, a common approach is to focus on the world’s most popular languages. While this is a good starting point, it fails to consider cultural and diplomatic factors that directly correlate with the translation ROI of a language. Dr. Kai Chan of INSEAD has published a report that tackles…
